ALCK is a new brand, entering the retail market with streetwear apparel that includes oversized graphic tees with alcohol-based visuals. Conceptualized during a fun get-together among friends, this brand aims to provide quirky clothing designs that allows for self-expression.
Some direction they provided are the visuals below.
The first design is based on the concept of "cheers to new ideas". It shows the clinking of glasses, liquor spilling and ideas streaming from the conversations built around alcohol. The initial sketches are followed by the illustrations and the mockups on tees.
The second design is based on the cosmo drink and details of its recipe. It is a cocktail that has always been associated with glamour and extravagance. I tried to emulate this with the illustration style, colours, and script type.
The third design is a colourful representation of an aluminium can. I made it seem like the can is crushed to convey that it is empty. This paired with the words "bottoms up" is trying to emulate the energy of a fun night with friends.
The final design's brief was to highlight a drink, any drink, without direct visual cues. After a lot of brainstorming and writing down keywords, I decided upon "thirst" and "dry". By looking at a vast barren desert, with nothing but dry sand and the hot sun, one would crave a cold drink.
