Dhaatu is a jewellery start up brand that creates geometric modern sterling silver ear pieces and pendants. Prior to their launch, I created a series of promotional creatives, in the form of illustrations, gifs, and short videos. Some of my favourites are shown below.
I also made their first collection catalogue, using product images provided by the company, and their specific information. This is a forty something page long document that is meant to be circulated amongst third party vendors as well as potential customers. This is only a part of the actual catalogue.
During their launch period, extensive work was done and another series of creatives were created, using images of their products in many ways. These creatives were mainly used for their Instagram account, which was their major marketing tool.
